Daytime running lights increase your visibility and reduce the risk of accidents by 25%

When cars did it, they reduced accidents by 25%. And motorcycles saw a 13% drop. They just make sense, and all existing research indicates that the single best way for a cyclist to increase the likelihood of being seen by a driver is to use a flashing light that’s daylight visible. 
What exactly makes a light visible in the day? There are a few things you should look out for are Focus, Flash, and Range.

Daytime running lights.


By directing or amplifying output, you intensify the beam or extend its range. Without this, a light may appear bright, but will not be noticed in the day.


Most rear lights use a steady flashing pattern. This pulsing is noticeable but less so than one which continually varies its intensity and pattern. The Day Flash setting featured on Bontrager Daytime Running Lights was created to specifically increase noticeability with varying outputs and an interruptive flash pattern when used.


Daytime Running Lights are brighter than what you would use at night in order to give drivers more reaction time. Bontrager Daytime Running Lights are detectable from a greater distance than other lights, from ¼ mile to over 2km away in daylight conditions given the specific model.

8 out of 10 cycling accidents occur during the day, that’s 80%. Daytime Running Lights are the single most effective product to help increase your noticeability during the day.

Why would you risk being less safe on the roads? It is already a place that could do with being safer. Don’t ever give a driver that ‘I didn’t see you’ excuse again. Shop below for more lights, we stock great brands that can offer amazing products.