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Specialized Concept Store, Norwich

9 The Lastings, Hall Road, Norwich NR4 6EF, UK

Tel: 01603 514578

Opening hours
Mon-Sat: 09:00 - 17:30
Sun: 10:00 - 16:00

Plentiful Parking.

There's more than enough parking available which is free for the first 4 hours.

Our brand new 5,800ft state-of-the-art Bicycle Store. Come and experience the best that Specialized has to offer. Our Workshops are open so you can watch our trained technicians at work or admire the huge range of Specialized bikes that we carry. With a fully equipped Retül bike fit studio we can help you reach perfect synergy with your bike or advise you on any aspect of your hobby that you need.

Store location

The Specialized Concept Store, Chelmsford Experience

Join us in our Concept store for an amazing shopping experience in our 5000 Sq Ft showroom, which shows off the entire Specialized range!

Our expert workshop in-store can service any make and model of bike to the highest of standards.

We can Integrate your bike perfectly with yourself in our BG Fit suite and with our highly qualified BG fit staff.

Experience One of the largest women's bicycle & equipment departments in the UK and deal with our very knowledgeable staff.

We also have the largest S-Works wall in Europe!

Free On-site Parking

We offer free parking on-site for our customers that come to visit us. Just pull up outside the shop when you arrive and park in one of the designated bays.

Come and see us for a coffee and chat!


  • Mountain

  • Electric

  • Hybrid

  • Road

  • Cyclo-cross

  • Gravel Bikes

Shimano Service Centre for Bike Servicing & Repairs - Cytech Accredited

Electric Bike Specialist

Bike Fitting





Trade in's

Experienced staff

High quality advice

Custom Builds

Bike Insurance