Welcome to our brand new 5,800sqft state-of-the-art Bicycle Store. Come and experience the best that Specialized has to offer, covering all ages and disciplines. Bikes, Accessories and Apparel, whatever you’re looking for: we’ve got it. Our expert staff are on hand to help guide you every step of the way. Our Workshops are open so you can watch our trained technicians at work or get up close and personal with the incredible range of Specialized bikes that we carry. With a fully equipped Retül bike fit studio we can help you reach perfect synergy with your bike or advise you on any aspect of your hobby that you have a question about.

Whether you’re a seasoned cyclist or a beginner, we have the perfect bike and gear to meet your needs.
Upgrade your ride with high-quality parts, stylish apparel, and must-have accessories. Our extensive range ensures you’ll find everything you need for a complete cycling experience.

State-of-the-Art Workshop and Expert Services

At Specialized Norwich, our state-of-the-art workshops are the heart of our stores, offering a wide range of professional services to keep your bike in perfect condition. Whether you’re a road cyclist, mountain biker, or e-bike enthusiast, our workshop is equipped to handle everything from routine maintenance to complex repairs and customisations.

Why Specialized Norwich?