Meet James, our in house bike fitter.
James Fletcher has recently joined the team here at Cycle Revolution, leading our bike fitting services across East Anglia. A well-respected figure in the local cycling scene, we thought it was only fair to share more about James.
It all began at the age of 13.
James’s journey into the world of cycling began at the young age of 13 when he discovered his passion for racing. This initial spark ignited a fervent interest that would shape his life in numerous ways. Throughout his teenage years, James actively participated in time trials (TTs), town center crits, and road racing across the Eastern region, ultimately becoming the Schoolboy Champion for a local cycling club. However, like many young athletes, other interests took hold, and he took a break from competitive cycling, only to reignite his enthusiasm in his 40s.
After years away from the sport, James returned to racing, where he not only rekindled his love for cycling but also embraced a new role within the local cycling community.
His return marked the beginning of his journey as a team manager for a local race team, Pedal Power RT. Under his leadership, the team experienced a successful period, with riders regularly competing at the highest domestic level and annual GB national road cycling championships.
While James’ own competing days were over, his contributions to the team were numerous. He immersed himself in various aspects of team management, giving back to the sport that gave him so much as a younger rider, and empowering youthful local racers on their journey. These experiences brought back James’ own passion for riding, rekindling the simple joy and freedom riding a bike can give you. So much so that he transitioned from a career in professional photography to one in cycling retail, equipping him with the tools necessary to navigate the complexities of the cycling world.
That position is where James first dipped his toes into the world of bike fitting, accumulating years of riding experience and modern trends to bring a fresh approach to bike fitting. Complementing his own passion for cycling, James’ modus operandi is to get people feeling more comfortable and efficient on the bike, in turn increasing their enjoyment each time they go out for a ride.
We’re thrilled to offer our fit services with James at the helm.
Whether you’re an experienced cyclist with years of riding experience, or a budding cycling enthusiast just starting James can provide you with a tailored bike fit.